Multiyork Sofas TV Commercial

Production Company: LoveLove Films

What the client wanted: 

It all began when I, on behalf of LoveLove Films, reached out to the agency that handled Multiyork’s online presence. The client had asked the agency to produce a TV commercial for the first time in years. The agency managers told me that they would be interested in working with LoveLove Films on the production, as they had not made a TV commercial before. 

How I met the brief: 

I and the rest of the LoveLove Films team worked on tweaking Multiyork’s ideas in a range of different ways. We presented these concepts to the agency/Multiyork. Thanks to this work, the project was approved, and we started work on pre-production on one of the ideas. I then had a major role in casting, selecting the music, working on the script and organizing the shoot. 

The result:  

The first run of the commercial boosted Multiyork’s sales by more than 40%. Initially, the client had only intended for this commercial to run for two weeks. But it proved to be so successful that we ran it again multiple times over the next year.