Video
Production Company: LoveLove Films
What the client wanted:
The multi-platinum album selling musician Joss Stone asked several media production companies to pitch concepts for the video for her upcoming single, The Love We Had. Therefore, my company needed a concept that would rise above the competition, reflect the tone of the song and be visually engaging on a tight budget.
How I met the brief:
Initially, the opening piano notes to this song made me think of rain. That then reminded me of one of my favorite songs by the band Tindersticks, Raindrops. In particular, it got me thinking of the lyrics, “What we got here is a lazy love. It mooches around the house, can’t wait to go out.” This got me thinking about the idea of a broken love physically manifesting itself in a person’s home. And then I thought that a visually impressive way of showing this manifestation would be through depicting a storm inside a home.
With this inspiration in mind, I wrote a concept document for the video, which I and my team re-drafted a couple of times. We sent the concept to the artist, and she loved the idea. Thanks to this, the musician’s label greenlit the video.
The result:
The finished video did incredibly well. In fact, it became the musician’s most successful music video of all time, gaining over 11.7 million views on YouTube. It also aired on television globally. On TV, it did especially well in South America. And last but not least, the musician’s album sales saw a 25% increase.
Production Company: Freelance
What the client wanted:
The Brooklyn-based audio company Symphonized hired me on a freelance basis to produce some media that would reflect their values. In particular, the company owners wanted to show their passion for giving back to the community.
How I met the brief:
So I did some research and discovered the Brooklyn Conservatory of Music’s music therapy program for children in a local homeless shelter. The program lacked high-quality equipment. As a result, I got into contact with the conservatory on behalf of Symphonized and arranged a donation of equipment and the production of a series of videos that would highlight the donation.
The result:
The finished video did well on social media and soon gained tens of thousands of views. It also attracted the interest of a TV news channel, which then produced a report on the donation. This report led to Symphonized being highlighted to millions of people in New York City and online.
Production Company: Freelance
What the client wanted:
The YouTube channel Nutty History needed scripts that highlighted interesting and overlooked aspects of history that would appeal to their audience. The video assignments included historical wars, lifestyle habits and rulers.
How I met the brief:
I rapidly constructed a series of high-quality scripts that discussed the subject matter in an engaging and thought-provoking way. These scripts condensed a range of events into segmented stories, which combined to give viewers an overview of historical events.
The result:
The finished videos have gained hundreds of thousands of views and subscribers for the channel. The video linked above, for example, managed to gain over 281,000 views within two weeks.
Production Company: LoveLove Films
What the client wanted:
Creditplus Car Finance wanted to get into TV advertising for the first time. The company also wanted a series of online videos that would tie in with the commercials. These online videos would break down some of the more complex aspects of car finance into easily understandable summaries.
How I met the brief:
I spoke with the company’s managing director and marketing managers several times. In those meetings, I noted down the key points that they wanted to convey in the videos. I then wrote scripts for the videos, which I redrafted several times until the client was happy with the product. After this, we began work on the production, with me liaising between the animators and Creditplus’s managers.
The result:
The commercial aired all over Great Britain. It led to much greater levels of exposure for the company, boosting sales. And the tie in explainer videos helped with brand recognition and trust online.
Production Company: MVR Production
What the client wanted:
While I was working for LoveLove Films, I also took on a role with the production company MVR. MVR and LoveLove Films had worked with each other significantly in the past, so my role would be beneficial to both organizations. MVR’s managing director wanted to establish the company in the UK.
How I met the brief:
I discovered a wheelchair basketball team, the Gloucester Blazers, who wanted a video. We made this video so that it would both work as a promo for them and a short film.
The result:
The finished video helped the Gloucester Blazers promote themselves to sponsors. And I also successfully submitted it to several UK film festivals.
Production Company: LoveLove Films
What the client wanted:
It all began when I, on behalf of LoveLove Films, reached out to the agency that handled Multiyork’s online presence. The client had asked the agency to produce a TV commercial for the first time in years. The agency managers told me that they would be interested in working with LoveLove Films on the production, as they had not made a TV commercial before.
How I met the brief:
I and the rest of the LoveLove Films team worked on tweaking Multiyork’s ideas in a range of different ways. We presented these concepts to the agency/Multiyork. Thanks to this work, the project was approved, and we started work on pre-production on one of the ideas. I then had a major role in casting, selecting the music, working on the script and organizing the shoot.
The result:
The first run of the commercial boosted Multiyork’s sales by more than 40%. Initially, the client had only intended for this commercial to run for two weeks. But it proved to be so successful that we ran it again multiple times over the next year.
Production Company: LoveLove Films
What the client wanted:
The band came to us with an incredibly loose brief and an insanely tight deadline. Basically, they wanted a video set in a paper world, and it needed to be ready in two weeks.
How I met the brief:
I and the rest of the LoveLove Films team brainstormed on a set of connected scenes set in a paper world. We then shot the band in front of a greenscreen, and the animators got to work on the animation, with me offering suggestions along the way.
The result:
The music video went down very well with fans. It soon gained tens of thousands of views. It also got highlighted in a range of culture magazines. Finally, it aired at a special event in SXSW.
Production Company: LoveLove Films
What the client wanted:
Via networking, I discovered Linsar, a TV company. They needed a series of videos to promote their new product range.
How I met the brief:
I worked on some concepts, which the client then approved. Once this was greenlit, I wrote the scripts and organized the production.
The result:
Thanks to these videos, Linsar saw an uptick in sales. The videos also helped with getting the product into physical stores.